New York CNN —Spirits maker Diageo has cut ties with Sean “Diddy” Combs, ending a lucrative 15-year partnership that recently culminated in a racial discrimination lawsuit.
The music mogul charged that Diageo had neglected and underpromoted his DeLeón tequila, dismissing it as an “urban” product in its marketing, in a suit filed last month.
Diageo responded that he has “amassed nearly $1 billion dollars” from the partnership.
Diageo and Combs have partnered on Ciroc vodka since 2007.
In 2013, Combs bought DeLeón and formed a joint venture with Diageo for the high-end tequila.
Persons:
Sean “ Diddy ” Combs, Johnnie Walker, Diddy’s, Diddy, Diageo, Don Julio, George Clooney, “, Combs, Martha Stewart, DEO, ”, they’ve, John Hueston, Diageo “, ” Hueston, Josh Gerben, it’s “, ” Gerben
Organizations:
New, New York CNN, Diageo, CNN, Diageo “ kneecapped
Locations:
New York, London